I thought I could save money by canceling Hello Fresh, boy was I wrong.

A few months ago after being sick of coming up with meals nightly. Meals that were both nutritious and easy to make.

Often resorting to pizza or chicken nuggets and fries because they are the easiest. (Annd the only thing my toddler wants to eat)

I decided to sign up for Hello Fresh.

And it was great. Suddenly we were having meals together as a family, all of us eating the meals including my toddler.

If it was great, then why did I cancel it?!?

Two reasons,

1. Thinking I could somehow save by shopping and cooking on my own (€20 a meal is pretty steep.)

2. The cuisine here is soo German, even the American dishes taste German American haha which gets old after a while.

But let’s focus on the first, the naive thought that I could save money.

I thought that after using Hellofresh and learning how to structure cooking better, I could *simply* look up recipes on Saturday night, list out ingredients go shopping for all the ingredients, and cook it each night, it would be just as easy. NOT.

Problems: Something came up and I didn't end up shopping on Saturday instead shopped the day of. Which turned what should have been €10 grocery trip into a €50 snack fest.

Planning ahead is EVERYTHING if you want to reach your goals.

And this is what makes HelloFresh so great. The meals are already planned ahead of time for you so you don't even have to think about it. No more wondering what meal to cook, switching your plan last minute, or realizing you don't have the ingredients.

You just execute.

This is also the same with email. The emails that bring the best results, are the ones you strategized first so can just execute. You started from what you are selling and planned the emails out to lead toward that goal.

When you start by planning out your emails for the quarter and month, you make sure your emails lead back to your offer rather than just being some repurposed content leading to a podcast with no goal in mind.
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Sure bringing traffic to your long-form content, as well as sharing unrelated topics like behind the scenes still have their place for personal brand-building.

But if you want your emails to support your sales, you gotta start talking about the topic you are selling.

And they don't have to be salsey, take this email for example. I'm simply talking about the topic of having a strategy behind email which is what I sell.

So try it for yourself, map out what you are selling, and relate most of your weekly emails to that topic!

ps. Yes, I am signing up for Hellofresh again, our grocery bill has been through the roof since I canceled which is so ironic most people don't buy it because it's too expensive. TRUST ME I will preach this all day long. Hellofresh is not expensive because it SAVES you money. Unless you are the coupon-pinching meal planner already, it saves you from grocery shopping when you are hungry which we all know ends badly.